About this event:
Our thanks go to Charmian Holmes and Julie Hartley from Hamilton Locke, the co-presenters of this Member Education Webinar on the do’s and don’ts of marketing general insurance products.
ASIC’s enthusiasm this year in launching several legal actions against various insurance businesses for issues relating to the marketing and promotion of their insurance products has brought the importance of marketing compliance to the forefront.
Charmian and Julie provided an overview of the laws that apply to the marketing and digital sales of insurance and gave practical tips on how to avoid the common pitfalls. Topics included consumer protection and privacy, comparative advertising, disclosure requirements, pricing promises and marketing channels.
You will find this webinar useful if you are an insurtech that wants to understand or need a refresher on how:
– to compliantly market and promote your products,
– the legislation can impact the ways in which you market your products when you are partnering to offer embedded insurance, and
– the laws that apply to the marketing of general insurance products have an impact on the marketing channels used, such as face-to-face, direct mail, email and telemarketing.
You can access the webinar here.
Please follow this link to view the accompanying presentation pack.