Insurtech Australia, in partnership with ANZIIF, was pleased to host this webinar on The Science of Sales, presented by Mark Silveira.
About this event:
Most people think that ‘sales’ is about convincing people to buy a product or service by creating a compelling ‘pitch’. The reality is that people being ‘pitched to’ have the same reticence as we all do to receiving those dreaded telemarketing calls.
In this webinar, Mark presented a different approach to sales by starting with ‘Why’ and seeking to understand the motivations behind client purchasing behaviours.
This webinar was originally conducted using MS Teams. You can watch the recording of the session here.