The Australian Trade and Investment Commission (Austrade) has this week launched its London Landing Pad, a selective 6-week virtual business program coaching Australian tech businesses in successfully exporting to the UK.
This free program focuses on building go-to-market strategy, from understanding the business and opportunity landscape, identifying and securing customers, to sales and marketing to assist in scaling and pitching to local VCs.
The UK has the largest tech ecosystem in Europe and third largest VC market globally. Australia-UK trade is also booming, with Australian FDI into the UK increasing at an average annual rate of 7.3% since the Australia-UK Free Trade Agreement entered into force in May 2023.
You can read the full Media Release here.
- Australian tech founders can express interest in the next program starting on 28 July 2025. EOIs close on 17 July 2025.
- UK market experts across fundraising, regulation, sales and marketing will run live sessions to help founders navigate the UK’s lucrative US$1.1 trillion tech market.
- Each business will also get individual mentoring support from Austrade’s entrepreneur-in-residence.
