Inspire Insurtech Interviews: Advisr Pty Ltd

The Inspire Insurtech Interview’ series is designed to inspire fellow insurtechs. We want to share who they are, what they do, and what we can expect from them in the future.

This month we are talking to Andy Jamieson, CEO and Founder of Advisr Pty Ltd. Enjoy!


Tell us Advisr Pty Ltd’ brief pitch.

Advisr helps SMEs find and connect with an insurance broker they can trust. Advisr is a platform designed to give brokers and brokerages complete control and the ability to reach customers online.

So how did Advisr Pty Ltd begin?

I’ve been involved in digital marketing for over 20 years. Including founding and exiting a digital marketing agency called Switched On. Switched On worked with several finance and insurance companies, generating hundreds of millions in revenue and GWP. When I sold that business to WPP, I realised I wanted to build a finance platform, and Advisr was born.

Digital marketing seems simple, but digital gets more and more complex. Advisr helps to make it easy to reach customer online, showcase your team and share your areas of deep expertise.

How has Advisr Pty Ltd evolved since its inception?

Advisr has taken a few pivots as we’ve learnt about the insurance industry and identified challenges participants faced, aligned with different service provides and focused in on enabling insurance brokers to reach more customers more quickly and easily in our digital world.

What is your team currently working on for 2020, or what have you accomplished recently?

At the end of 2019, we identified the need to re-platform. So the first half of 2020, we rebuilt Advisr from the ground up and launched Advisr in May 2020. Since the relaunch, our audience has grown, making us the fastest growing website for SMEs looking for an Insurance Broker in Australia, and we’re continuing to accelerate up 20% quarter-on-quarter.

We’ve launched great functionality, that sits on top of our API, to enable customer reviews on Advisr to be embedded into insurance brokers websites. If you are a broker utilises WordPress – then the Advisr Toolbox is a must-have.

How does Advisr Pty Ltd give back?

We educate insurance brokers on digital: Recent Webinars we ran in collaboration with YIPs had about 150 members sign up to learn about digital marketing and building their personal brand. If you want to see the material, check out our YouTube channel. If you need help on digital, please reach out and connect.

We support Insurtechs: I’m lucky to serve on the board of Insurtech Australia. If we, IA, can do more to support you, drop me a note, and I’ll see how I can help.

We support Opportunity International: Our team are deeply aligned with OI. OI is a Not-For-Profit that provides microfinance loans to nearly 6 million clients based in India, Philippines and Indonesia. I love giving back and making an impact and am lucky to serve on the OI board. During that service, I’ve learned the value in giving back to those who find themselves in tough situations.

What is Advisr Pty Ltd’s biggest challenge in today’s market?

The flight to digital has accelerated in 2020, bringing us years ahead in a matter of months. We’re here to partner with Insurance Brokers and love enabling your businesses to thrive in this new digital world. The insurance expertise that insurance brokers bring to customers has never been more valuable, and now is the time to share and educate customers via digital.

Anything else you’d like to say that we didn’t ask?

2020 has not been an easy year. If you’re finding it tough and don’t have anyone you feel comfortable to reach out too, then reach out to me. I’d love to meet you and support you; however, I can. I’m always available.

Thank You!

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